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CENTURY 21 Judge Fite Company HomeCompany News › Barbara Ratliff Named CENTURY 21 Fine Homes Estates Judge Fite Company Regional Sales Manager for Plano and Frisco Square

Barbara Ratliff Named CENTURY 21 Fine Homes Estates Judge Fite Company Regional Sales Manager for Plano and Frisco Square

CENTURY 21 Fine Homes & Estates Judge Fite Company announces Barbara Ratliff as regional sales manager for the Plano Regional Sales Office and the Frisco Square Regional Sales Office.

Since beginning her real estate career 16 years ago, Ratliff has shown success selling both residential and commercial properties at Ratliff Properties, Coldwell Banker, and CENTURY 21 Judge Fite Company.  As a top producing agent, she was consistently praised for providing top block service working with Cartus relocation clients.

“Barb is a true professional in every sense of the word.  Her background in leadership, business, residential and commercial sales are the perfect ingredients for success.  She is committed to quality service and the core values of our company,” said Jim Fite, president and chief executive officer.

Ratliff brings extensive leadership and business experience into her new role as regional sales manager. Prior to her achievements in the real estate industry, Ratliff also left an impact during her 20 years in the communications industry. She began her career as vice president of Richard Kidd Productions, bringing the company from a startup to achieving $3 million in annual revenue. The company was later acquired by Carbiner Communications where she served as vice president of operations and production services. Later the company was purchased by, Jack Morton Worldwide where she received her promotion to director of operations. By focusing on maintaining optimal employee performance and productivity, Ratliff’s direction contributed to the growth of the company from 13 to 50 employees. She managed all aspects of day-to-day operations, such as directly improving systems and training. Through the many changes and rapid growth of the companies, Ratliff showed tenacity in her leadership role and remained dedicated to train and manage employees.

Ashley Conlon, general manager of CENTURY 21 Judge Fite Company, recognizes Ratliff’s accomplishments in both the real estate industry and the communication industry as incredibly advantageous in her new role.  “I am ecstatic to have Barbara Ratliff serve as the Regional Sales Manager for two of our Fine Homes and Estates offices,” Conlon said. “She has been a member of our Judge Fite family since 2008 as a top producing sales person.  She was a requested real estate professional by many of our relocation clients and did a tremendous job helping them achieve their goals.  Her business experience prior to real estate in the communication industry is second to none.  We look forward to her being able to apply her knowledge and experience from the communications industry, along with her strong real estate knowledge, to support and grow the efforts in Collin County.”

As regional sales manager, Ratliff’s real estate knowledge, leadership attributes and depth of business experience will be an asset to the real estate professionals looking to grow and excel in their careers.

Chief operations officer at CENTURY 21 Judge Fite Company, Eric Fite, is looking forward to seeing Ratliff’s leadership impact on the real estate professionals. “The future of the Collin County real estate market is bright for CENTURY 21 Fine Homes and Estates Judge Fite with the addition of Barbara to our leadership team,” Fite said. “Barb brings a blend of high-level experience and leadership with an in-depth knowledge of serving the real estate community for the last 16 years as an award-winning agent.  The real estate professionals in our Frisco Square and Plano offices have some great days ahead of them.”

Ratliff is confident about the future in her new role, crediting both the rapidly growing DFW real estate market and the supportive foundation of CENTURY 21 Judge Fite Company.

“I’m excited to be to part of Collin County Fine Homes and Estates Offices,” Ratliff said.  “The growth potential this market holds for each of us as professionals running our businesses is incredible.  I know, from my own experience, we have a well-known and trusted brand and leadership team that stands with us to give us all the latest tools, technology and resources.   I’m thrilled to be part of it.”

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