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CENTURY 21 Judge Fite Company HomeCompany News › CENTURY 21 Judge Fite Company Announces Frances Cruz as New District Sales Manager

CENTURY 21 Judge Fite Company Announces Frances Cruz as New District Sales Manager

CENTURY 21 Judge Fite Company is excited to announce Frances Cruz as a new district sales manager.

DALLAS/FORT WORTH, TX – CENTURY 21 Judge Fite Company is excited to announce Frances Cruz as a new district sales manager. This strategic move positions the company for robust growth in the coming months and years. Cruz’s new role indicates the organization’s reservoir of talent and leadership prepared and poised to guide the company’s future.

Frances Cruz is a past Jim Fite Leadership Award recipient and has served in vital civic roles such as the deputy mayor pro-tem on the Carrollton City Council. 

“My extensive background has allowed me to understand leadership and strategic planning while supporting and training some of the industry’s most accomplished professionals,” Cruz said.

Cruz sets her sights on fostering growth throughout the organization as district sales manager. “Guiding and supporting others in their careers is a deeply fulfilling endeavor. I am eager to extend this support to the regional sales offices and the individual real estate professionals. I believe empowering our colleagues is key to our overall success as a company,” said Cruz.

With more than 20 years as a dedicated REALTOR® and experience as a regional sales manager, Cruz is dedicated to ensuring clients receive world-class service and robust market knowledge. She will continue to work closely with the real estate professionals and regional sales managers to provide them with the tools needed to provide professional quality services. 

In fact, quality service is essential to CENTURY 21 Judge Fite Company, so they survey each client for a satisfaction rating, allowing them to give honest feedback, testimonials and a rating of their experience. In 2022, we achieved a 99 percent quality service rating because of our world-class service to their clients.

Cruz is also interested in exploring new markets. “One of my primary initiatives is to foster growth and enhance our market knowledge. Our professionals will be well-equipped to excel in various market landscapes through this strategy, ensuring our clients receive the best service possible.”

Ashley Conlon, general sales manager at CENTURY 21 Judge Fite Company, said, “I know many can agree that this past Jim Fite Leadership Awards recipient is more than qualified to do well in this new role. For the few of you who may not know her well, she is smart and articulate, has vision and perseverance and is a great friend and mentor to all of us. She will excel.”

Cruz’s new role as district sales manager is a testament to CENTURY 21 Judge Fite Company’s commitment to innovation, development and world-class customer service. With the guidance of professionals like her, they are confident in navigating future challenges and seizing opportunities, ensuring a prosperous future for our clients, partners and the communities they serve.

Are you looking for a trusted real estate professional? At CENTURY 21 Judge Fite Company, we are ready to help with all your real estate needs. Contact us today at 800.451.8055 to make your property dreams a reality.


CENTURY 21 Judge Fite Company and the Judge Fite family of companies, founded in 1937, operate 23 sales offices in the Dallas-Ft. Worth Metroplex with more than 1,000 associates and staff closing $2.04 billion in volume in 2022. Jim Fite, president/CEO, and Jan Fite Miller, executive vice president, Eric Fite, chief operating officer and Ashley Conlon, general sales manager, along with their leadership team, oversee the company operations. CENTURY 21 Judge Fite Company is a turn-key real estate broker specializing in residential, commercial, recreational, farm, ranch, and luxury properties. CENTURY 21 Judge Fite Company also offers a one team approach for consumers working with their real estate professionals including mortgage, insurance, title, leasing, property management, relocation, investment and commercial real estate services. To learn more, visit


The company received the No.1 ranking as a Top 100 Places to Work award and Best Overall Training by The Dallas Morning News and was recognized as the No. 1 Best Place to Work by the Dallas Business Journal. Also recognized as a 10-year Platinum award winner in the relocation network worldwide. Year-after-year continual awards and achievements make our company stability and growth focus a leader in Dallas/Fort Worth.


CENTURY Judge Fite Company is the No. 1 in Texas and No. 4 CENTURY 21® in the U.S. in closed units. Also recognized as the No. 4 Commercial among all CENTURY 21® in the United States.

CENTURY 21 Real Estate Corporation is the world’s largest real estate sales organization, with 14,000 independently owned and operated franchised broker offices and more than 150,000 independent sales professionals in 85 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc.

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