
REALTORS® are poised for a transformative year in 2025. Market stabilization, technology-driven innovations and changing demographics will shape the industry and create new opportunities for REALTORS®. Here’s our outlook on 2025 and how real estate professionals can better position themselves to thrive in this dynamic industry.
Continued Recovery and Market Stability
After several years of uncertainty, 2025 is expected to bring greater stability to the real estate market. Economists project modest growth as mortgage rates level off, providing relief to buyers who have been navigating affordability challenges. Housing inventory and job gains are back on the rise, with the Texas and Oklahoma markets continuing to be highly desired destinations. This will allow REALTORS® to guide clients in identifying opportunities in emerging and established markets.
“No matter what you hear in the media, people are still very optimistic. They consider homeownership a pillar to their dreams,” said Mike Miedler, keynote speaker and chief executive officer of CENTURY 21® at a recent CENTURY 21 Judge Fite Company Sales Rally this month. “From our surveys, about 90% of people feel that buying a home right now in this market is a key to the American dream.”
The Rise of AI and Advanced Analytics
Technology will play a bigger role in real estate in 2025, with artificial intelligence (AI) at the forefront. REALTORS® will benefit from AI-driven tools that may help predict market trends, improve analytics and enhance client interactions. As a company, we are committed to adopting and educating our REALTORS® through our award-winning training department on the latest real estate resources to streamline and enhance the real estate journey for clients. These tools will gain a competitive edge by delivering efficient, personalized service to their clients.
“REALTORS® experienced a technology and AI boom in 2024, and we expect this to continue growing in 2025,” said Ashley Conlon, general sales manager. “As our clients adapt AI into their daily lives, they will expect it during their real estate journey, too. Our company is dedicated to helping our REALTORS® not only provide buyers and sellers a seamless experience, but enable them to do their job at its best.”
Shifting Buyer and Seller Demographics
Demographic trends will continue to shape the real estate market in 2025. According to the National Association of REALTORS® (NAR®), the average age of first-time home buyers has risen to an all-time high of 38 – making older millennials a growing demographic of buyers. On the other side of the real estate experience, the average age of home sellers increased to 63 as older generations reached retirement and desired to downsize. REALTORS® who understand these demographic shifts can better tailor their marketing and service strategies to meet diverse client needs.
“Buyers and sellers are continuing to evolve. In our industry, more millennials and Gen Z are entering their home buying years. We’re seeing an aging first-time home buyer as the average age of purchase is now 38 years old,” Miedler said. “First-time home buyers are waiting. While they’re waiting a little longer, they’re also bringing more money to the table as all-cash buyers are up 26%. There’s a lot of good news on the horizon for the real estate industry.”
Positioning Yourself for Success in 2025
To succeed in 2025, REALTORS® must embrace change and remain adaptable. Prioritizing ongoing education to stay ahead of industry trends and building stronger client relationships are key to career longevity. Attend real estate conferences, invest in training programs and collaborate with peers to share insights and strategies. Combining cutting-edge technology with a client-first approach will enable you to navigate challenges and seize opportunities in the year ahead.
“One of our company’s core values is to be ‘disciplined to do our job at its best.’ Every REALTOR® has the same number of hours in a week, but what sets the successful ones is what they do with that time,” said Jim Fite, president and chief executive officer. “The definition of discipline is ‘the ability to make yourself do things you know you should do even when you don’t want to.’ Let 2025 be the year you prioritize discipline in your business, and if you do, you’ll achieve results.”
Through comprehensive strategic planning for real estate professionals at CENTURY 21 Judge Fite Company, our people stay up-to-date on the latest trends with ongoing support. Our exclusive FiteCLUB program begins on January 29. Through this innovative workshop, you will work hands-on, building your business and growing your income by 73%*.
As 2025 unfolds, REALTORS® have an exciting opportunity to shape the future of real estate. With preparation, innovation and a commitment to extraordinary experiences, this year could mark your most successful chapter yet. Whether you want to become a REALTOR® or change real estate brokerages this year, let us be where you feel at home. Join the top place to work by The Dallas Morning News and Dallas Business Journal.
*average results from 2024 FiteCLUB graduates
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